PetsCareWiki ("we", "our", "us") operates petscarewiki.com (the "Site"). This policy explains what information we collect from visitors, how we use it, and the rights you have under the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA/CPRA).
1. Data We Collect
Analytics: Aggregate visit data — pages viewed, time on page, device type, referrer, approximate country — collected via Google Analytics when you consent.
Advertising: Ad impression and click data collected by Google AdSense to deliver and measure ads. When you consent to personalized ads, AdSense may use your IP, device signals, and browsing activity to tailor the ads you see.
Server logs: Standard web-server logs (IP address, user agent, request URL, timestamp) retained for abuse prevention and security for 90 days, then deleted or anonymized.
Contact form: If you email us, we keep your message only long enough to answer.
Local preferences: Settings you choose (language, theme, calculator defaults) are stored only in your browser via localStorage — they never reach our servers.
2. Cookies We Set
We use the following cookies and similar technologies. You can accept, reject, or customize them through our consent banner.
Name
Provider
Purpose
Duration
fersifyConsent
PetsCareWiki (first-party)
Stores your cookie-consent decision so we don't ask again.
Until you change it
__gads, __gpi
Google AdSense
Ad delivery, frequency capping, personalization (when consented).
Up to 13 months
_ga, _gid
Google Analytics
Measure aggregate site usage.
_ga: 2 years · _gid: 24 hours
You can clear these cookies at any time from your browser settings, and re-open our preferences by clearing fersifyConsent from localStorage.
3. Legal Bases (GDPR)
If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases:
Consent (Art. 6(1)(a) GDPR): For analytics cookies, personalized advertising, and any non-essential storage. You can withdraw consent at any time.
Legitimate interests (Art. 6(1)(f) GDPR): For security logging, abuse prevention, and serving contextual (non-personalized) ads, balanced against your rights and freedoms.
Legal obligation (Art. 6(1)(c) GDPR): When we must retain data to comply with applicable law.
4. Your Rights (GDPR)
Access, rectify, or erase the personal data we hold about you.
Restrict or object to processing based on legitimate interests.
Portability: receive your data in a structured, machine-readable format.
Withdraw consent at any time without affecting prior lawful processing.
Lodge a complaint with your national supervisory authority.
5. Your Rights (CCPA/CPRA)
If you are a California resident:
Right to know what personal information we collect, use, disclose, and sell or share.
Right to delete personal information we have collected from you.
Right to correct inaccurate personal information.
Right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral advertising.
Right to non-discrimination for exercising your privacy rights.
To opt out of personalized advertising by Google, visit Google Ads Settings. You may also use the browser-based Global Privacy Control signal — we honor it.
6. Third Parties
Google (AdSense, Analytics): Advertising and analytics provider. See the Google Privacy Policy.
Our hosting provider: Operates the servers that deliver this Site. No customer-identifying data is shared beyond standard network traffic.
7. Data Retention
Analytics data: 26 months, then auto-deleted.
Server access logs: 90 days.
Consent record (fersifyConsent): Stored locally in your browser until you change or clear it.
Email correspondence: Kept only as long as needed to respond, typically no more than 12 months.
8. International Transfers
Our third-party providers (Google, Cloudflare) may process data in the United States or other countries. Where required, such transfers rely on Standard Contractual Clauses and supplementary measures.
9. Children
The Site is not directed to children under 13 (or 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided personal information, contact us and we will delete it.
10. Changes
We may update this policy occasionally. Material changes will be highlighted at the top of this page with a new "Last updated" date.
11. Contact
Questions or rights requests? Email our contact form. We respond within 30 days as required by GDPR and 45 days as required by CCPA.